Youth Culture Research and Trends
Media: The Internet
Internet Population
Harris Interactive reports that 74% of
http://www.harrisinteractive.com/harris_poll/index.asp?PID=569
See also: Internet addiction and teen depression
http://my.webmd.com/content/article/106/108167.htm
See also: Blog population statistics
http://www.pewinternet.org/press_release.asp?r=104
See also: Teen blog dangers
http://www.csmonitor.com/2005/0525/p11s02-lifp.html
Online Gambling
According to Christiansen Capital Advisors, as reported by USA Today, 2,000+ gambling websites took in almost $10 billion in 2004.
http://www.usatoday.com/printedition/money/20050208/1b_gamble08.art.htm
See also: CPYU article on teen gambling
See also: CPYU “3-D Guide” review of the World Poker Tour
Parents Monitor Online Activity
The Conference Board says that 95%+ of parents monitor Internet activity from a survey of 10,000 households.
http://www.conference-board.org/economics/consumerBarometer.cfm or
http://www.conference-board.org/economics/press.cfm?press_ID=2548
See also: Number of times kids check their e-mail during an Internet session: 2.3 times for 8-9 year-old, 2.7 times for 10-12 year-olds, 4.1 times for 13-15 year-olds, and 3.6 times for 16-18 year-olds.
http://www.harrisinteractive.com/news/newsletters/k12news/HI_Trends&TudesNews2005_v4_iss01.pdf (see bottom of page 3)
See also: Online spending surge
http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=878 or
http://www.nielsen-netratings.com/pr/PR_050103.pdf or
http://www.comscore.com/press/release.asp?press=546
Top Internet Search Terms
The top 10 search terms for 2004, as reported by Lycos, Inc., were: Janet Jackson, Paris Hilton, Clay Aiken, Britney Spears, Nick Berg, KaZaA, Tattoos, Pamela Anderson, Michelle Vieth, and Poker. See the complete list of 100.
See also: “Kids ages 2-11 lead growth in web page consumption”
http://www.nielsen-netratings.com/pr/pr_041118.pdf
See also:
http://www.ntia.doc.gov/reports/anol/
Online Fantasy Sports
comScore Media Metrix reports that an average of 4.7 million Americans visit fantasy sport related web-sites monthly, spending an average of 93 minutes and visiting an average of 219 sites. http://www.comscore.com/press/release.asp?press=486
See also: September 2004 issue of Sports Illustrated for Kids has fantasy football guide (pp. 90-92)
See also: Adolescent lottery attitudes influence gambling
http://dx.doi.org/10.1016/j.adolescence.2003.12.003 (free abstract)
Broadband Majority
Nielsen//NetRatings reports that 51% of
http://www.nielsen-netratings.com/pr/pr_040818.pdf (3 page pdf file)
See also: Online sex abuse
http://www.apa.org/releases/online_sexabuse.html
See also: Chat room activity and risky behaviors
http://dx.doi.org/10.1016/j.jadohealth.2003.09.012
See also: High speed Internet and school work
Broadband Internet Rise
The Federal Communications Commission reports that there were 28.2 million home and business high-speed Internet connections in 2003, which is a 42% increase.
http://www.fcc.gov/Bureaus/Common_Carrier/Reports/FCC-State_Link/IAD/hspd0604.pdf (25 page pdf)
See also: McDonald's and free song downloads
http://reuters.com/newsArticle.jhtml?type=entertainmentNews&storyID=5339353§ion=news
See also: Rolling Stone (June 24, 2004, p. 43) reports on software company Xingtone, which sells software that allows users to freely transfer songs into ring tones for cell phones. The ring tone market was $3 billion in 2003.
See also: Web porn surfing beats out search engines
http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=5340076§ion=news
T(w)een Download Ethics
The Business Software Alliance reports the results of an online survey conducted in April 2004 on 1,183 8-18 year-old youth about their attitudes and behaviors regarding downloading software and music. Some of the findings:
Teen Music Piracy Attitudes
The Barna Group reports the results of an online survey of 1,448 teenagers conducted in February 2004 in regards to teen attitudes and behaviors about music piracy. Overall, 8% of teens (10% for Christian teens and 6% for "non-born agains") called music piracy morally wrong, 21% said it was morally OK, and 65% said it was not a moral issue.
http://www.barna.org/FlexPage.aspx?Page=BarnaUpdateNarrow&BarnaUpdateID=162
See also: CD sales and file-sharing impact study
http://www.hbs.edu/about/news/032904_file_sharing.html
See also: 14% of Internet users no longer download music
http://www.pewinternet.org/reports/toc.asp?Report=122
Internet Spirituality
The Pew Internet & American Life Project found that 64% of the estimated 128 million Internet users in the
Internet Access
Nielsen//NetRatings reports that 74.9% (204,307,000) of Americans have home Internet access. The breakdown by age group: 77.6% of 2-17 year-olds have Internet access; 75.0% for 18-24 year-olds; 76.3% for 25-34 year-olds; 81.0% for 35-54 year-olds; and 63.4% for those 55 and older.
http://www.netratings.com/pr/pr_040318.pdf (3 page pdf file)
Alluring Alcohol Web Sites
The Center on Alcohol Marketing and Youth reports that 13.1% (683,588) of multiple page viewing visits to alcohol Web sites were by underage youth, from analysis of data collected from 55 alcohol Web sites between July and December 2003 by comScore Media Metrix. The two highest percentage sites for underage youth were bacardi.com (58.6%) and skyy.com (47.4%). Budlight.com and budweiser.com were the top sites in total underage visits with 104,590 and 94,217, respectively.
http://camy.org/press/release.php?ReleaseID=19
See also: College binge drinking
http://abcnews.go.com/sections/living/Healthology/binge_drinking_healthday_040312.html
See also: Alcohol related Emergency room visits
http://archinte.ama-assn.org/cgi/content/abstract/164/5/531 (free abstract)
Spim Rising
Spam is spawning off into instant messenger (IM) services and being labeled spim. According to Ferris Research, as reported by USA Today, there were 1 billion spim messages in 2003 (up from 250 million in 2002).
http://www.usatoday.com/usatonline/20040301/5966253s.htm
See also: 44% of Internet users have contributed online content
http://www.pewinternet.org/reports/toc.asp?Report=113
See also: Internet plagiarism
Internet Search Items
The popular Internet search engine Google™ reports on the most popular search items in 2003 from its 2003 Year-End Zeitgeist: 1) Britney Spears, 2) Harry Potter, 3) Matrix, 4) Shakira, 5) David Beckham, 6) 50 Cent, 7) Iraq, 8) Lord of the Rings, 9) Kobe Bryant, 10) Tour De France.
http://www.google.com/press/zeitgeist2003.html
See also: 39% of Americans used a search engine in January 2004
Internet Teens
America Online reports the findings of its Teen Wired" survey conducted online on 2,000+ teens and parents.
Connecting to the Web
Nielsen//NetRatings survey shows that 3 out of 4 people connect to the internet using non-browser based applications. Instant messaging and media players attract 106 Million Internet Users
http://www.nielsen-netratings.com/pr/pr_031230_us.pdf
Internet and Religious Teens
The National Study of Youth & Religion reports on the Internet behaviors of teens in connection to their religious faith. Some of the key findings:
* 75+% of teens use the Internet for homework.
* 40% of teens who said religious faith was extremely important visited religious web sites a few times a month or more, compared to less than 4% who said religious faith was "not very" or "not at all" important
* 3% of teens who said religious faith was extremely important visited pornographic web sites a few times a month or more, compared to 14% of teens who said religious faith was "not at all" important
http://www.youthandreligion.org/news/2003-1210.html
See also: Religion growing on college campuses
http://csmonitor.com/2003/1210/p01s03-ussc.htm
See also: "Religion brings greater happiness" article
http://my.webmd.com/content/article/78/95776.htm?
Top Internet Search Terms
The top 50 search terms for 2003, as reported by Terra Lycos, were as follows: 1) KaZaA (file-swapping software), 2) Britney Spears, 3) Dragonball, 4) Paris Hilton, 5) IRS, 6) Kobe Bryant, 7) Christmas, 8) NFL, 9) Pamela Anderson, and 10) Brooke Burke.
http://50.lycos.com/2003review.asp
See also: Spam keeps growing
http://www.harrisinteractive.com/harris_poll/index.asp?PID=424
See also: 2+ million 6-17 year old youth have their own web-sites
http://www.grunwald.com/surveys/cfi/newsrelease.html
Downloading Attitudes
The January 2004 issue of YM, p. 17, features the results of a 3,000 person online survey about the crackdown of online music downloading: 7% said it is illegal, 37% said it isn't that bad, and 56% said the record industry isn't hurting for money, so they shouldn't be so strict.
Music Downloading and Teens
The November 2003 edition of Harris Interactive's monthly "Trends & Tudes" newsletter focuses on attitudes and behaviors in regards to music downloads and file-sharing among teens. http://www.harrisinteractive.com/news/newsletters/k12news/HI_Trends&TudesNews2003_V2_iss11.pdf
See also: E-Poll survey of teens and adults about the legality and morality of music downloading
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-04-2003/0002050963&EDATE=
See also:
http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=3773190
Internet Youth
Nielsen//NetRatings reports that there were 27 million 2-17 year-old Internet users in September 2003, representing 21% of all Internet users. The top 5 web-sites for children and teens:
Age 2-11 Age 12-17
1 Diva Starz Originalicons.com
2 ToonTown Online Blunt Truth
3 Polly Pocket Teen People
4 Barbie FireHotQuotes.com
5 DisneyChannel.com Buddy4U.com
http://www.netratings.com/pr/pr_031021.pdf (3 page pdf file)
See also: Top 50 Internet property rankings
http://www.comscore.com/press/release.asp?id=360
See also: "Is online porn leaving kids too sex-savvy?"
http://abcnews.go.com/sections/GMA/Living/GMA031028Online_porn_relationships-1.html
Teen Bedroom Technology
A Knowledge Networks/SRI report, "How Children Use Media Technology", reveals that 61% of kids have a TV set in their bedrooms, and 17% have their own PC. The report is based on interviews conducted between May and July 2003 on 245 8-17 year old youth. http://www.knowledgenetworks.com/info/press/releases/2003/100603_kidsbedrooms.htm
http://www.knowledgenetworks.com/info/press/collateral/HCUT_2003_PressSummary.pdf (7 page pdf)
See also: The October 2003 edition of "Trends & Tudes" highlights the "Brave New Media World" http://www.harrisinteractive.com/news/newsletters/k12news/HI_Trends&TudesNews2003_V2_iss10.pdf
Internet Plagiarism
Rutgers and Duke University researchers discovered that 38% (up from 10% 2 years ago) of college students have plagiarized material from the Internet in the past year, from a survey of 18,000+ college students and 3,250 faculty and teaching assistants at 23 college campuses. 44% of the students said such behavior was trivial or not cheating.
http://ur.rutgers.edu/medrel/viewArticle.html?ArticleID=3408
Teen Cigarette Internet Access
The Journal of the American Medical Association reports that four, adult supervised, adolescents (ages 11 to 15) purchased 1,650 packs of cigarettes over the Internet.
http://jama.ama-assn.org/cgi/content/abstract/290/10/1356 (free abstract)
See also: Five million killed by smoking in 2000
http://reuters.com/newsArticle.jhtml?type=healthNews&storyID=3430578
Music Downloading Morality
The Gallup Tuesday Briefing reports that 83% of teens say downloading music for free from the Internet is "morally acceptable" (15% said "morally wrong"), from the results of an online survey conducted in August 2003 on 517 13-17 year old teens. On a separate question, 81% of teens said cheating on tests was "morally wrong" compared to 18% who said it was "morally acceptable". Divorce, gambling and pre-marital sex were considered "morally acceptable" by 67%, 61% and 57% of teens, respectively.
http://www.gallup.com/poll/tb/educayouth/20030930.asp (fee to access)
Online Gambling and Teens
The Federal Trade Commission issued an alert regarding the easy access to illegal, destructive, and potentially addictive online gambling sites by teens.
Top Teen Web Sites
Nielsen//NetRatings lists the top kid and teen web sites.
1) ColorYourProfyle.com
2) ActiveBuddy.com
3) IMTools.com
4) gURL.com
5) FireHotQuotes.com
6) YM.com
7) IMaddict.com
8) Eminem-planet.com
9) Mary-kateandashley.com
10) BuddyProfile.com
11) SubProfile.com
12) Katrillion.com
13) IMchaos.com
14) BadassBuddy.com
15) CosmoGirl.com
http://www.nielsen-netratings.com/pr/pr_020813.pdf (3 page pdf file)
Teens and Porn On-Line
The National Research Council released its comprehensive "Youth, Pornography and the Internet" report. The report states in the executive summary that beyond the limited role technology and public policy can play, the most important social and educational strategy to combat child access to inappropriate material on the Internet is to have "responsible adult involvement and supervision."
http://www.nap.edu/books/0309082749/html/ or http://bob.nap.edu/html/youth_internet/