Youth Culture Research and Trends

Media: The Internet

 

 

 

Internet Population

Harris Interactive reports that 74% of U.S. adults (163 million) go online from a survey of 2,022 U.S. adults conducted between February and April 2005.

                http://www.harrisinteractive.com/harris_poll/index.asp?PID=569

                See also: Internet addiction and teen depression

                http://my.webmd.com/content/article/106/108167.htm

                See also: Blog population statistics

                http://www.pewinternet.org/press_release.asp?r=104

                See also: Teen blog dangers

                http://www.csmonitor.com/2005/0525/p11s02-lifp.html

 

 

Online Gambling

According to Christiansen Capital Advisors, as reported by USA Today, 2,000+ gambling websites took in almost $10 billion in 2004.

                http://www.usatoday.com/printedition/money/20050208/1b_gamble08.art.htm

                See also: CPYU article on teen gambling

                /pageview.asp?pageid=7733

                See also: CPYU “3-D Guide” review of the World Poker Tour

                /pageview.asp?pageid=28403

 

 

Parents Monitor Online Activity

The Conference Board says that 95%+ of parents monitor Internet activity from a survey of 10,000 households.

                http://www.conference-board.org/economics/consumerBarometer.cfm  or

http://www.conference-board.org/economics/press.cfm?press_ID=2548

See also: Number of times kids check their e-mail during an Internet session: 2.3 times for 8-9 year-old, 2.7 times for 10-12 year-olds, 4.1 times for 13-15 year-olds, and 3.6 times for 16-18 year-olds.

http://www.harrisinteractive.com/news/newsletters/k12news/HI_Trends&TudesNews2005_v4_iss01.pdf  (see bottom of page 3)

See also: Online spending surge

                http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=878  or

                http://www.nielsen-netratings.com/pr/PR_050103.pdf  or

                http://www.comscore.com/press/release.asp?press=546

 

 

Top Internet Search Terms

The top 10 search terms for 2004, as reported by Lycos, Inc., were: Janet Jackson, Paris Hilton, Clay Aiken, Britney Spears, Nick Berg, KaZaA, Tattoos, Pamela Anderson, Michelle Vieth, and Poker. See the complete list of 100.

http://50.lycos.com/

                See also: “Kids ages 2-11 lead growth in web page consumption”

                http://www.nielsen-netratings.com/pr/pr_041118.pdf

                See also: U.S. Department of Commerce’s report, “A Nation Online: Entering the Broadband Age”

                http://www.ntia.doc.gov/reports/anol/

 

 

Online Fantasy Sports

comScore Media Metrix reports that an average of 4.7 million Americans visit fantasy sport related web-sites monthly, spending an average of 93 minutes and visiting an average of 219 sites.        http://www.comscore.com/press/release.asp?press=486

                See also: September 2004 issue of Sports Illustrated for Kids has fantasy football guide (pp. 90-92)

                See also: Adolescent lottery attitudes influence gambling

                http://dx.doi.org/10.1016/j.adolescence.2003.12.003  (free abstract)

 

 

Broadband Majority

Nielsen//NetRatings reports that 51% of U.S. homes have broadband Internet access in July 2004, which is up from 38% in July 2003. 

                http://www.nielsen-netratings.com/pr/pr_040818.pdf  (3 page pdf file)

See also: Online sex abuse

                http://www.apa.org/releases/online_sexabuse.html

                See also: Chat room activity and risky behaviors

                http://dx.doi.org/10.1016/j.jadohealth.2003.09.012

                See also: High speed Internet and school work

                http://www.sbc.com/gen/press-room?pid=5835

 

 

Broadband Internet Rise

The Federal Communications Commission reports that there were 28.2 million home and business high-speed Internet connections in 2003, which is a 42% increase.

                http://www.fcc.gov/Bureaus/Common_Carrier/Reports/FCC-State_Link/IAD/hspd0604.pdf  (25 page pdf)

                See also: McDonald's and free song downloads

                http://reuters.com/newsArticle.jhtml?type=entertainmentNews&storyID=5339353§ion=news

See also: Rolling Stone (June 24, 2004, p. 43) reports on software company Xingtone, which sells software that allows users to freely transfer songs into ring tones for cell phones. The ring tone market was $3 billion in 2003.

                See also: Web porn surfing beats out search engines

                http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=5340076§ion=news  



T(w)een Download Ethics

The Business Software Alliance reports the results of an online survey conducted in April 2004 on 1,183 8-18 year-old youth about their attitudes and behaviors regarding downloading software and music. Some of the findings:


Teen Music Piracy Attitudes

The Barna Group reports the results of an online survey of 1,448 teenagers conducted in February 2004 in regards to teen attitudes and behaviors about music piracy. Overall, 8% of teens (10% for Christian teens and 6% for "non-born agains") called music piracy morally wrong, 21% said it was morally OK, and 65% said it was not a moral issue.

                http://www.barna.org/FlexPage.aspx?Page=BarnaUpdateNarrow&BarnaUpdateID=162

                See also: CD sales and file-sharing impact study

                http://www.hbs.edu/about/news/032904_file_sharing.html

                See also: 14% of Internet users no longer download music

                http://www.pewinternet.org/reports/toc.asp?Report=122



Internet Spirituality

The Pew Internet & American Life Project found that 64% of the estimated 128 million Internet users in the U.S. have done spiritual related activities online from interviews of 2,013 U.S. adults conducted in late 2003.


Internet Access

Nielsen//NetRatings reports that 74.9% (204,307,000) of Americans have home Internet access. The breakdown by age group: 77.6% of 2-17 year-olds have Internet access; 75.0% for 18-24 year-olds; 76.3% for 25-34 year-olds; 81.0% for 35-54 year-olds; and 63.4% for those 55 and older.

                http://www.netratings.com/pr/pr_040318.pdf  (3 page pdf file)

 

 

Alluring Alcohol Web Sites

The Center on Alcohol Marketing and Youth reports that 13.1% (683,588) of multiple page viewing visits to alcohol Web sites were by underage youth, from analysis of data collected from 55 alcohol Web sites between July and December 2003 by comScore Media Metrix. The two highest percentage sites for underage youth were bacardi.com (58.6%) and skyy.com (47.4%). Budlight.com and budweiser.com were the top sites in total underage visits with 104,590 and 94,217, respectively.

                http://camy.org/press/release.php?ReleaseID=19

                See also: College binge drinking

                http://abcnews.go.com/sections/living/Healthology/binge_drinking_healthday_040312.html

                See also: Alcohol related Emergency room visits

                http://archinte.ama-assn.org/cgi/content/abstract/164/5/531  (free abstract)

 

 

Spim Rising

Spam is spawning off into instant messenger (IM) services and being labeled spim. According to Ferris Research, as reported by USA Today, there were 1 billion spim messages in 2003 (up from 250 million in 2002).

                http://www.usatoday.com/usatonline/20040301/5966253s.htm

                See also: 44% of Internet users have contributed online content

                http://www.pewinternet.org/reports/toc.asp?Report=113

See also: Internet plagiarism

                http://www.csmonitor.com/2004/0302/p12s01-legn.html

 

 

Internet Search Items

The popular Internet search engine Google™ reports on the most popular search items in 2003 from its 2003 Year-End Zeitgeist: 1) Britney Spears, 2) Harry Potter, 3) Matrix, 4) Shakira, 5) David Beckham, 6) 50 Cent, 7) Iraq, 8) Lord of the Rings, 9) Kobe Bryant, 10) Tour De France.

                http://www.google.com/press/zeitgeist2003.html

                See also: 39% of Americans used a search engine in January 2004

                http://www.nielsen-netratings.com/pr/pr_040223_us.pdf 

 

 

Internet Teens

America Online reports the findings of its Teen Wired" survey conducted online on 2,000+ teens and parents.

 

Connecting to the Web

Nielsen//NetRatings survey shows that 3 out of 4 people connect to the internet using non-browser based applications. Instant messaging and media players attract 106 Million Internet Users

            http://www.nielsen-netratings.com/pr/pr_031230_us.pdf

 


Internet and Religious Teens

The National Study of Youth & Religion reports on the Internet behaviors of teens in connection to their religious faith. Some of the key findings:

*        75+% of teens use the Internet for homework.

*         40% of teens who said religious faith was extremely important visited religious web sites a few times a month or more, compared to less than 4% who said religious faith was "not very" or "not at all" important

*         3% of teens who said religious faith was extremely important visited pornographic web sites a few times a month or more, compared to 14% of teens who said religious faith was "not at all" important

            http://www.youthandreligion.org/news/2003-1210.html

            See also: Religion growing on college campuses

            http://csmonitor.com/2003/1210/p01s03-ussc.htm

            See also: "Religion brings greater happiness" article

            http://my.webmd.com/content/article/78/95776.htm?

 

 


Top Internet Search Terms

The top 50 search terms for 2003, as reported by Terra Lycos, were as follows: 1) KaZaA (file-swapping software), 2) Britney Spears, 3) Dragonball, 4) Paris Hilton, 5) IRS, 6) Kobe Bryant, 7) Christmas, 8) NFL, 9) Pamela Anderson, and 10) Brooke Burke.

            http://50.lycos.com/2003review.asp

            See also: Spam keeps growing

            http://www.harrisinteractive.com/harris_poll/index.asp?PID=424

            See also: 2+ million 6-17 year old youth have their own web-sites

            http://www.grunwald.com/surveys/cfi/newsrelease.html

 

 

Downloading Attitudes

The January 2004 issue of YM, p. 17, features the results of  a 3,000 person online survey about the crackdown of online music downloading: 7% said it is illegal, 37% said it isn't that bad, and 56% said the record industry isn't hurting for money, so they shouldn't be so strict.

 

Music Downloading and Teens

The November 2003 edition of Harris Interactive's monthly "Trends & Tudes" newsletter focuses on attitudes and behaviors in regards to music downloads and file-sharing among teens.                http://www.harrisinteractive.com/news/newsletters/k12news/HI_Trends&TudesNews2003_V2_iss11.pdf

                See also: E-Poll survey of teens and adults about the legality and morality of music downloading

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-04-2003/0002050963&EDATE=

See also: Penn State and Napster

http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=3773190   

 


Internet Youth

Nielsen//NetRatings reports that there were 27 million 2-17 year-old Internet users in September 2003, representing 21% of all Internet users. The top 5 web-sites for children and teens:

                                Age 2-11                               Age 12-17

                1              Diva Starz                              Originalicons.com

                2              ToonTown Online               Blunt Truth

                3              Polly Pocket                          Teen People

                4              Barbie                                     FireHotQuotes.com

                5              DisneyChannel.com            Buddy4U.com

                http://www.netratings.com/pr/pr_031021.pdf  (3 page pdf file)

                See also: Top 50 Internet property rankings

                http://www.comscore.com/press/release.asp?id=360

                See also: "Is online porn leaving kids too sex-savvy?"

                http://abcnews.go.com/sections/GMA/Living/GMA031028Online_porn_relationships-1.html

 

 

Teen Bedroom Technology

A Knowledge Networks/SRI report, "How Children Use Media Technology", reveals that 61% of kids have a TV set in their bedrooms, and 17% have their own PC. The report is based on interviews conducted between May and July 2003 on 245 8-17 year old youth.                http://www.knowledgenetworks.com/info/press/releases/2003/100603_kidsbedrooms.htm

                http://www.knowledgenetworks.com/info/press/collateral/HCUT_2003_PressSummary.pdf  (7 page pdf)

                See also: The October 2003 edition of "Trends & Tudes" highlights the "Brave New Media World"                http://www.harrisinteractive.com/news/newsletters/k12news/HI_Trends&TudesNews2003_V2_iss10.pdf

 


Internet Plagiarism

Rutgers and Duke University researchers discovered that 38% (up from 10% 2 years ago) of college students have plagiarized material from the Internet in the past year, from a survey of 18,000+ college students and 3,250 faculty and teaching assistants at 23 college campuses. 44% of the students said such behavior was trivial or not cheating.

                http://ur.rutgers.edu/medrel/viewArticle.html?ArticleID=3408

 


Teen Cigarette Internet Access

The Journal of the American Medical Association reports that four, adult supervised, adolescents (ages 11 to 15) purchased 1,650 packs of cigarettes over the Internet.

                http://jama.ama-assn.org/cgi/content/abstract/290/10/1356  (free abstract)

                See also: Five million killed by smoking in 2000

                http://reuters.com/newsArticle.jhtml?type=healthNews&storyID=3430578

 


Music Downloading Morality

The Gallup Tuesday Briefing reports that 83% of teens say downloading music for free from the Internet is "morally acceptable" (15% said "morally wrong"), from the results of an online survey conducted in August 2003 on 517 13-17 year old teens. On a separate question, 81% of teens said cheating on tests was "morally wrong" compared to 18% who said it was "morally acceptable". Divorce, gambling and pre-marital sex were considered "morally acceptable" by 67%, 61% and 57% of teens, respectively.

                http://www.gallup.com/poll/tb/educayouth/20030930.asp  (fee to access)

  


Online Gambling and Teens

The Federal Trade Commission issued an alert regarding the easy access to illegal, destructive, and potentially addictive online gambling sites by teens.

                 http://www.ftc.gov/bcp/conline/pubs/alerts/olgamble.htm

 


Top Teen Web Sites

Nielsen//NetRatings lists the top kid and teen web sites.

1)       ColorYourProfyle.com

2)       ActiveBuddy.com

3)       IMTools.com

4)       gURL.com

5)       FireHotQuotes.com

6)       YM.com

7)       IMaddict.com

8)       Eminem-planet.com

9)       Mary-kateandashley.com

10)    BuddyProfile.com

11)    SubProfile.com

12)    Katrillion.com

13)    IMchaos.com

14)    BadassBuddy.com

15)    CosmoGirl.com

                http://www.nielsen-netratings.com/pr/pr_020813.pdf  (3 page pdf file)

 


Teens and Porn On-Line

The National Research Council released its comprehensive "Youth, Pornography and the Internet" report. The report states in the executive summary that beyond the limited role technology and public policy can play, the most important social and educational strategy to combat child access to inappropriate material on the Internet is to have "responsible adult involvement and supervision."

                http://www.nap.edu/books/0309082749/html/ or http://bob.nap.edu/html/youth_internet/