Smoke and Mirrors: How Marketing Shapes and Manipulates Your Students and What You Can Do About It

This generation of students is the most marketing-targeted generation of all time. Consequently, marketers know them, pursue them, and reach them with advertising efforts that are shaping students’ worldviews and behaviors in significant ways – both in terms of who they are now and who they’ll be for the rest of their lives. It’s not a stretch to say that marketing is raising and spiritually forming kids. In this seminar, CPYU President Walt Mueller will examine the role that marketing plays in student development; the messages and methods of advertising to teenagers; how marketing is shaping students’ values, attitudes, and behaviors; and what we can do to equip our kids to manage marketing’s influence “Christianly,” rather than letting marketing’s influence manage them.

Smoke and Mirrors utilizes audio and video clips throughout the presentation to provide examples of marketing to teens in today’s real world.

This seminar is available in two basic formats:

Short Version – Length: Minimum 2 1/2 hours

In this shorter version, Walt overviews all of the topics listed above. This format is suitable for an evening presentation.

Longer Version – Length: 6 hours

In this longer version, Walt digs deeper into the topics listed above. The longer format allows for more audience interaction and also allows time to look at more marketing examples and case studies. This format is best given over the course of a Saturday morning and afternoon with breaks and lunch worked into the schedule.

Other formats are available and offered for conferences, seminars, retreats, meetings and community programs. To discuss schedule variations and honorariums, please contact the CPYU office.