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Further Resources:
“The Merchants of Cool” (PBS FRONTLINE Documentary) with Douglas Rushkoff
CPYU Seminar – Smoke and Mirrors: How Marketing Shapes and Manipulates Your Students and What You Can Do About It
Encounter With God from Scripture Union

Books Mentioned:
Order the following in the CPYU Resource Center.
Youth Culture 101 by Walt Mueller
Popcultured: Thinking Christianly About Style, Media and Entertainment by Steve Turner

Order the following at Hearts & Minds and use the discount code CPYU and you will save 20% on most titles. (Include this code in your order details.)
CPYU Highly recommends the book below be purchased through Hearts & Minds Bookstore.

Getting Wiser To Teens: More Insights Into Marketing to Teenagers by Peter Zollo
Eyes Wide Open: Looking for God in Popular Culture by William D. Romanowski
On Earth As It Is In Advertising? Moving from Commercial Hype to Gospel Hope by Sam Van Eman

Questions, comments, feedback, suggestions for future episodes? E-mail us!