Nike’s Gender Message

As the cultural conversation regarding transgenderism heats up, I want to connect a couple of dots for you today. You need to know that according to the latest research from Piper Sandler Companies regarding teenagers and their brand preferences, Nike continues to hold its position as the number one brand for all teenagers in both the footwear and apparel categories. Over the years, Nike has mastered the art of connecting with and influencing teens spending decisions through their marketing. But as we always say here at CPYU, ads don’t only sell product. Rather, their greatest power is to sell a worldview. That’s why we want to connect the dots between Nike’s new ad campaign featuring transgender icon Dylan Mulvaney sporting women’s clothing, and your teens. You see, Mulvaney is a biological male. And the message your kids are getting is not that God designs our bodies, but that gender is a personal decision.