The Top Cool Brands

The folks at emarketer.com recently released their list of Gen Alpha’s top coolest brands. Gen Alpha is that cohort of kids born between 2013 and now. These are the kids we call digital natives, as they have never known life without smartphones, and as a result, they are heavily influenced by the marketing and content they encounter online. The streaming services YouTube and Netflix come in at number one and two. At number three sits Amazon, which is also a place to stream content, but more importantly offers handheld access into the world of finding and purchasing just about anything, along with all the marketing that goes with that. While there are good things to be accessed on YouTube, Netflix, and Amazon, we also know that there is content we need to supervise, moderate, and even limit. And because each of these platforms market all kinds of product, we need to use them as an opportunity to nurture kids into stewarding their time and money to God’s glory.