CPYU Parent Prompts are a regularly released resource to spark biblically-centered conversations with your kids about the issues they face in today’s youth culture.
Energy drink companies promise alertness, focus, and increased physical performance for those who consume their products. They are packaged in brightly colored containers with eye-catching slogans. Their marketing is global in scale in the most popular of sports. The advertising is slick and the message is conveyed through clever cartoons. It is no wonder that teenagers are drinking up the message. It is estimated that a full one-third of kids ages 12 to 17 consume energy drinks regularly. So, does Red Bull really give today’s teenager “wiiiings?” Are Monster drinks really “Unleashing the Beast?”