The Milk Crate Challenge went viral on social media (TikTok, Instagram, and Twitter) back at the beginning of August when a video was posted of two guys walking on milk crates. Pretty soon, millions of viewers were watching videos and then making their own videos showing people stacking and then trying to balance as they walk across the precarious mountain of milk crates. Of course, our obsession with what the Germans label as schadenfreude (pleasure derived from watching another person’s misfortune) now has kids obsessed with watching people fall off the milk crates, many times with great gusto. And it’s that same obsession that has hosts of kids trying to get watched by posting their own Milk Crate Challenge videos.