Tweens

Children as Gifts

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Borders and Boundaries for Kids

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Drinking Pressure at a Young Age

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Be-“tween”!

 – By Doug West ©2003, The Center for Parent/Youth Understanding Marketers created adolescence as a bridge between childhood and adulthood. Now a new market segment has been created between children and teens. These post-child, pre-teen youth are being affectionately labeled as “tweens.” There are an estimated 27 million tweens, generally defined as 8-14 year olds. Those who... more »