Bulls Eye Babies and Targeted Teens
– By Walt Mueller 1998, The Center for Parent/Youth Understanding During an appearance on a television talk show, I shared the stage with an advertising executive who offered eye-opening insight into her profession’s formula for success: Find a point of…
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Crying Through Their Cuts
By Walt Mueller ©1998, The Center for Parent/Youth Understanding Kevin sits alone in his dark dorm room on a Tuesday night. To his professors and friends, this 20 year-old college sophomore is a “regular guy.” But tonight, Kevin’s academic and…
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Kids & Sex: New Rules!
– By Walt Mueller ©2003, The Center for Parent/Youth Understanding My adolescent grunts and ambiguous answers used to frustrate my parents like crazy. It was the early ’70s and I was spreading my wings as I took full advantage of…
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Marketing Madness
– by Paul Robertson 2001, The Center for Parent/Youth Understanding When I was 10, I wanted a pair of black leather train engineer boots more than anything in the world. They were similar to cowboy boots except they had rounded…
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Abercrombie & Fitch… Selling More than Clothes
– by Walt Mueller 2000, The Center for Parent/Youth Understanding It seems like I couldn’t turn on the radio last August without hearing the hit “Summer Girls” by the band LFO. It will probably be remembered as the signature anthem…
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Snake Eyes: A Look at Teen Gambling
– by Doug West © 2003, The Center for Parent/Youth Understanding Today’s teenager lives in a world sandwiched between childhood and adulthood. Bombarding teens on all sides are adult “forbidden fruit” temptations that are legally out of reach in terms…
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