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Teen Spending and Brands

The kids have been back in school for a couple of months now, which has allowed plenty of time for marketers to collect their data on the spending preferences and habits of our kids. The folks at TeenVoice tell us…
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Where Kids Are Spending Their Money

Last summer, New York Magazine published the results of a survey of teenagers regarding their shopping habits. The magazine wanted to get a read on what’s popular among adolescents in 2021, specifically the thirty-one cool things to buy. As I…
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Monitoring Kids Online

Here’s a funny little story that should remind us all to carefully monitor how and where our kids are spending their online time, regardless of their age! It seems that four-year-old Noah Bryant was spending not only time online, but…
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