YouTube Wisdom and Discernment
The latest report from the Pew Research Center not only helps us understand where our teens ages thirteen to seventeen are spending time online, but should light a fire under us to exercise diligence and regularity about helping our teens…
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Digital Switching – Boring!
One of the many new time-taking activities afforded to us by our ever-present smartphones is scrolling through online videos and reels. If you only take into account the YouTube video platform, about three-point-seven million new videos are uploaded every day.…
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Young Kids and Skin Care Products
If you don’t think that marketing to kids and concerns about body image aren’t having an impact on children when they are of elementary school age, think again. Thanks to kids using smartphones and gaining access to TikTok and YouTube…
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The Top Cool Brands
The folks at emarketer.com recently released their list of Gen Alpha’s top coolest brands. Gen Alpha is that cohort of kids born between 2013 and now. These are the kids we call digital natives, as they have never known life…
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Social Media – What Sites Do Teens Love?
The folks at the Pew Research Center have released new data that helps us understand how and where our teens are spending their social media time. The top most-visited and popular social media site among teens is YouTube, which comes…
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