The Power of Marketing 3
Today we’re continuing our look at how marketing influences children and teens. As materialism takes root and grows, kids become more impulsive, buying without evaluating or thinking about the difference between wants and needs. Kids wind up wanting to acquire…
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The Power of Marketing 2
Today, we’re continuing our look at how marketing influences our children and teens. As I’ve studied teen marketing over the years, it’s clear that there are short and long-term effects and results of advertising. Parents must think about how these…
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Back to School Must-Haves
I grew up as part of a generation that didn’t get excited about back to school shopping. All we wanted to do was make the most of each day of summer vacation, and a day or two dedicated to back…
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Water Bottle Identity
Back in the school days of today’s parents and grandparents, one’s thirst was quenched by a visit to one of a school’s many wall-mounted water fountains, and you sometimes had to wait in line! While bottled water has been around…
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How Much Money Does It Take To Be Happy?
How much money would you need to be happy? That’s the question The Harris Poll asked over two-thousand Americans over the age of eighteen from multiple generations, and the results are surprising, or maybe not. The survey found that almost…
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Bum Bum Cream
A few years ago, we began to take notice of all the ads for Botox that were running on television. Botox promised to remedy our dissatisfaction with the wrinkles and creases we were increasingly seeing as we looked in the…
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Episode 65: “Thinking Biblically About Money” with Art Rainer
Download the podcast as an .mp3 by clicking here. RSS FEED – click here. Access from Apple Podcasts. FURTHER RESOURCES Resources, links, or other helpful tools mentioned in the podcast: Kyle Hoffsmith (website) Old North Church (Kyle’s church) Art Rainer…
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The Stanley Quencher Craze
Depending on how old you are, you remember the specific have-to-have-it faddish items that you needed if you desired to fit in with your peers. For those who are baby-boomers, it was yo’s-yo’s, clackers, mini-skirts and bell-bottomed jeans. There’s a…
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