Media Discernment

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The Dangers of Too Much Screen Time

In his new book, The Wolf In Their Pockets, Chris Martin offers up some insight and advice regarding what happens to us when we spend too much time staring into our smartphone screens. Chris writes, In the same way that…
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“The Simple Seven” Ad Filtering Questions

Does marketing work? How many products or brands can you identify just by seeing their logos or hearing their jingles? Take for example the now famous Nike “swoosh.” All people have to do is see the swoosh, and they know…
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The Super Bowl and Ads

With the Super Bowl happening this week there’s excitement building not only about the game, but about all the new commercials that will air. This year’s cost to marketers? Seven million dollars for a thirty-second spot. As always, we suggest…
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Gaslighting

With cultural change happening so fast, the dictionary is always deleting and adding words to reflect those changes. It seems that while some words are outdated and no longer necessary, new words are popping up all the time. The folks…
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The Controversial Balenciaga Ad Campaign

Back in late November, the Balenciaga luxury fashion brand came under fire for launching a controversial ad campaign featuring young children. The campaign was put together to peddle the brand’s plush and extremely expensive handbags shaped like a teddy bear.…
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Preventing Spiritual Poison

If you’ve got kids in the house, you know that there are certain things that you put behind a closed door and out of reach. We take precautions by putting cleaners, solvents, and other poisonous chemicals in places where our…
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