The Dangers of Young Screen Use
All this week we’re looking at some of the latest data from the Pew Research Center on how parents of children ages twelve and under are managing the realities of life in a smartphone saturated world. The survey found that…
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Trend Alert: K-Pop Demon Hunters & Inner Battles
By: Julie Lowe Download the full trend alert here. INTRO The world of K-Pop is often dazzling with choreographed precision, catchy beats, and polished images. Yet beneath the polished exterior, themes go deeper—exploring refrains of darkness, inner battles, and…
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“The Simple Seven” Ad Filtering Questions – Super Bowl Edition!
Does marketing work? You bet! If it didn’t work, then why are companies willing to fork out between $7-8 million for a 30-second commercial spot during this year’s Super Bowl? Why not make your Super Bowl viewing experience productive for…
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Some Good News on What Kids Want
I recently read through the report on teens and media from the University of California and found some thought-provoking data. The report is titled “Reality Bites: Teens and Screens 2024.” There’s some good news coming from the survey regarding what…
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