Trend Alert: K-Pop Demon Hunters & Inner Battles
By: Julie Lowe Download the full trend alert here. INTRO The world of K-Pop is often dazzling with choreographed precision, catchy beats, and polished images. Yet beneath the polished exterior, themes go deeper—exploring refrains of darkness, inner battles, and…
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“The Simple Seven” Ad Filtering Questions – Super Bowl Edition!
Does marketing work? You bet! If it didn’t work, then why are companies willing to fork out between $7-8 million for a 30-second commercial spot during this year’s Super Bowl? Why not make your Super Bowl viewing experience productive for…
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Some Good News on What Kids Want
I recently read through the report on teens and media from the University of California and found some thought-provoking data. The report is titled “Reality Bites: Teens and Screens 2024.” There’s some good news coming from the survey regarding what…
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