Marketers and Teen Spending
Now that I have grandkids entering their teenage years, I’ve got a front-row seat to see what’s popular among kids, especially when it comes to shopping and spending money. In today’s world, the top categories for teen spending are clothing…
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Parent Prompt: The Idol of Materialism
CPYU Parent Prompts are a regularly released resource to spark biblically-centered conversations with your kids about the issues they face in today’s youth culture. Download the Parent Prompt here. By: Walt Mueller, CPYU President All of us, parents and kids…
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Teen Spending and Brands
The kids have been back in school for a couple of months now, which has allowed plenty of time for marketers to collect their data on the spending preferences and habits of our kids. The folks at TeenVoice tell us…
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Parent Prompt: Fast Fashion
CPYU Parent Prompts are a regularly released resource to spark biblically-centered conversations with your kids about the issues they face in today’s youth culture. In today’s digital world, teenagers are being bombarded by a constant stream of marketing, especially in…
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