Sephora Tweens
We’re now hearing about what’s been labeled the “Sephora tween” that’s sweeping through the pre-teen population. Thanks to social media and our kids presence as both creators and consumers of things like TikTok videos, pre-teen girls who experts say have…
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Brands and Kids
One youth culture trend that reveals just how much the adolescent pressures of past generations have filtered down to the youngest of children, is the obsession our children have over clothing and appearance. Fueled by effective marketing, clothing brands have…
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Clothing Pockets and TikTok Followers
Journalist Colleen Dilthey Thomas recently shared a story about a new teen social media trend that visited the family of a friend. It was Christmas morning and the family’s twelve-year-old son opened a gift containing a pair of athletic pants…
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