
Are Your Kids Prepared to Handle Finances?
A recent survey by Wired Research, asked one thousand parents of kids ages fourteen to eighteen if they thought their children were prepared to manage their finances in adulthood. The survey found that only eight percent of the parents surveyed…
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Teen Spending and Brands
The kids have been back in school for a couple of months now, which has allowed plenty of time for marketers to collect their data on the spending preferences and habits of our kids. The folks at TeenVoice tell us…
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Parent Prompt: Fast Fashion
CPYU Parent Prompts are a regularly released resource to spark biblically-centered conversations with your kids about the issues they face in today’s youth culture. In today’s digital world, teenagers are being bombarded by a constant stream of marketing, especially in…
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The Power of Marketing 5
Today, we’re concluding our look at marketing’s influence on our kids. One result of the marketing push is that we’ve got a culture of kids locked into consumer debt. The message they get from advertising is that life is about…
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