Teen Spending and Brands
The kids have been back in school for a couple of months now, which has allowed plenty of time for marketers to collect their data on the spending preferences and habits of our kids. The folks at TeenVoice tell us…
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Parent Prompt: Fast Fashion
CPYU Parent Prompts are a regularly released resource to spark biblically-centered conversations with your kids about the issues they face in today’s youth culture. In today’s digital world, teenagers are being bombarded by a constant stream of marketing, especially in…
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The Power of Marketing 5
Today, we’re concluding our look at marketing’s influence on our kids. One result of the marketing push is that we’ve got a culture of kids locked into consumer debt. The message they get from advertising is that life is about…
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The Power of Marketing 3
Today we’re continuing our look at how marketing influences children and teens. As materialism takes root and grows, kids become more impulsive, buying without evaluating or thinking about the difference between wants and needs. Kids wind up wanting to acquire…
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Back to School Must-Haves
I grew up as part of a generation that didn’t get excited about back to school shopping. All we wanted to do was make the most of each day of summer vacation, and a day or two dedicated to back…
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