The Power of Marketing 5
Today, we’re concluding our look at marketing’s influence on our kids. One result of the marketing push is that we’ve got a culture of kids locked into consumer debt. The message they get from advertising is that life is about…
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The Power of Marketing 3
Today we’re continuing our look at how marketing influences children and teens. As materialism takes root and grows, kids become more impulsive, buying without evaluating or thinking about the difference between wants and needs. Kids wind up wanting to acquire…
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Back to School Must-Haves
I grew up as part of a generation that didn’t get excited about back to school shopping. All we wanted to do was make the most of each day of summer vacation, and a day or two dedicated to back…
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Water Bottle Identity
Back in the school days of today’s parents and grandparents, one’s thirst was quenched by a visit to one of a school’s many wall-mounted water fountains, and you sometimes had to wait in line! While bottled water has been around…
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Bum Bum Cream
A few years ago, we began to take notice of all the ads for Botox that were running on television. Botox promised to remedy our dissatisfaction with the wrinkles and creases we were increasingly seeing as we looked in the…
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