Sephora Tweens
We’re now hearing about what’s been labeled the “Sephora tween” that’s sweeping through the pre-teen population. Thanks to social media and our kids presence as both creators and consumers of things like TikTok videos, pre-teen girls who experts say have…
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The Danger of Seeking YouTube Celebrity
Elle Mills is a twenty-four year old who became a YouTube celebrity when she was only twelve-years-old. Over time, she had one-point-seven-million subscribers, one-point-eight-million total followers, and one-hundred-and-fifty-five million views. But after twelve years of being validated through the addicting…
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