Influencers

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Young Kids and Skin Care Products

If you don’t think that marketing to kids and concerns about body image aren’t having an impact on children when they are of elementary school age, think again. Thanks to kids using smartphones and gaining access to TikTok and YouTube…
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Smellmaxxing

When I was in elementary school, I remember pulling a stool up to the medicine cabinet in my grandparent’s bathroom in order to grab my grandfather’s old spice decanter, from which I would splash on a healthy dose of the…
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Sephora Tweens

We’re now hearing about what’s been labeled the “Sephora tween” that’s sweeping through the pre-teen population. Thanks to social media and our kids presence as both creators and consumers of things like TikTok videos, pre-teen girls who experts say have…
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