Influencers

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High School Athletes and NIL Deals

I recently received this text message from a high school coach I know: “Would you please make people aware of high school athletes and the NIL deals? Something has to be done. It’s getting out of hand.” In case you’re…
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Nike’s Gender Message

As the cultural conversation regarding transgenderism heats up, I want to connect a couple of dots for you today. You need to know that according to the latest research from Piper Sandler Companies regarding teenagers and their brand preferences, Nike…
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A Dangerous Energy Drink

With over twenty-three million subscribers to his YouTube channel, actor and professional wrestler Logan Paul is a true celebrity influencer. Evidence of his influence among our kids is the popularity of his line of energy drinks, known as Prime. The…
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The Danger of Seeking YouTube Celebrity

Elle Mills is a twenty-four year old who became a YouTube celebrity when she was only twelve-years-old. Over time, she had one-point-seven-million subscribers, one-point-eight-million total followers, and one-hundred-and-fifty-five million views. But after twelve years of being validated through the addicting…
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