“The Simple Seven” Ad Filtering Questions – Super Bowl Edition!
Does marketing work? You bet! If it didn’t work, then why are companies willing to fork out between $7-8 million for a 30-second commercial spot during this year’s Super Bowl? Why not make your Super Bowl viewing experience productive for…
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The Power of Marketing 5
Today, we’re concluding our look at marketing’s influence on our kids. One result of the marketing push is that we’ve got a culture of kids locked into consumer debt. The message they get from advertising is that life is about…
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The Power of Marketing 4
Today we’re continuing to look at marketing’s powerful influence on children and teens. The glut of advertising to kids can lead them to understand life in economic terms. Each and every one of us, including our kids, has been created…
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The Power of Marketing 3
Today we’re continuing our look at how marketing influences children and teens. As materialism takes root and grows, kids become more impulsive, buying without evaluating or thinking about the difference between wants and needs. Kids wind up wanting to acquire…
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The Power of Marketing 2
Today, we’re continuing our look at how marketing influences our children and teens. As I’ve studied teen marketing over the years, it’s clear that there are short and long-term effects and results of advertising. Parents must think about how these…
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