Marketing

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High School Athletes and NIL Deals

I recently received this text message from a high school coach I know: “Would you please make people aware of high school athletes and the NIL deals? Something has to be done. It’s getting out of hand.” In case you’re…
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Nike’s Gender Message

As the cultural conversation regarding transgenderism heats up, I want to connect a couple of dots for you today. You need to know that according to the latest research from Piper Sandler Companies regarding teenagers and their brand preferences, Nike…
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“The Simple Seven” Ad Filtering Questions

Does marketing work? How many products or brands can you identify just by seeing their logos or hearing their jingles? Take for example the now famous Nike “swoosh.” All people have to do is see the swoosh, and they know…
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The Super Bowl and Ads

With the Super Bowl happening this week there’s excitement building not only about the game, but about all the new commercials that will air. This year’s cost to marketers? Seven million dollars for a thirty-second spot. As always, we suggest…
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The Controversial Balenciaga Ad Campaign

Back in late November, the Balenciaga luxury fashion brand came under fire for launching a controversial ad campaign featuring young children. The campaign was put together to peddle the brand’s plush and extremely expensive handbags shaped like a teddy bear.…
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