Nike’s Gender Message
As the cultural conversation regarding transgenderism heats up, I want to connect a couple of dots for you today. You need to know that according to the latest research from Piper Sandler Companies regarding teenagers and their brand preferences, Nike…
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“The Simple Seven” Ad Filtering Questions
Does marketing work? How many products or brands can you identify just by seeing their logos or hearing their jingles? Take for example the now famous Nike “swoosh.” All people have to do is see the swoosh, and they know…
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“The Simple Seven” Ad Filtering Questions – Super Bowl Edition!
Does marketing work? You bet! If it didn’t work, then why are companies willing to fork out $7 million for a 30-second commercial spot during this year’s Super Bowl? Why not make your Super Bowl viewing experience productive for you…
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The Super Bowl and Ads
With the Super Bowl happening this week there’s excitement building not only about the game, but about all the new commercials that will air. This year’s cost to marketers? Seven million dollars for a thirty-second spot. As always, we suggest…
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The Controversial Balenciaga Ad Campaign
Back in late November, the Balenciaga luxury fashion brand came under fire for launching a controversial ad campaign featuring young children. The campaign was put together to peddle the brand’s plush and extremely expensive handbags shaped like a teddy bear.…
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Sponcon and Your Kids
One simple way for you to track with changes in culture is to pay attention to the announcements from the dictionary companies regarding new words that are being added, and older passe words that are being removed. You see, our…
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