Targeting Kids with Vaping
I recently read a piece in the New York Times written by Callie Holterman. The headline read, “In candy shades and eggy shapes, many of today’s most popular vaping devices look like toys. Experts worry they will hook a new…
Read More
Bum Bum Cream
A few years ago, we began to take notice of all the ads for Botox that were running on television. Botox promised to remedy our dissatisfaction with the wrinkles and creases we were increasingly seeing as we looked in the…
Read More
“The Simple Seven” Ad Filtering Questions – Super Bowl Edition!
Does marketing work? You bet! If it didn’t work, then why are companies willing to fork out $7 million for a 30-second commercial spot during this year’s Super Bowl? Why not make your Super Bowl viewing experience productive for you…
Read More