High School Athletes and NIL Deals
I recently received this text message from a high school coach I know: “Would you please make people aware of high school athletes and the NIL deals? Something has to be done. It’s getting out of hand.” In case you’re…
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Nike’s Gender Message
As the cultural conversation regarding transgenderism heats up, I want to connect a couple of dots for you today. You need to know that according to the latest research from Piper Sandler Companies regarding teenagers and their brand preferences, Nike…
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“The Simple Seven” Ad Filtering Questions
Does marketing work? How many products or brands can you identify just by seeing their logos or hearing their jingles? Take for example the now famous Nike “swoosh.” All people have to do is see the swoosh, and they know…
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