Here’s an ad that should keep us thinking, processing, and talking for a good long time. It’s a map and a mirror. As a map, it tells us what to think and how to live. As a mirror it tells us what we think and how we live. And, the greatest power of advertising is not its ability to sell product, but its ability to sell a worldview. That’s why it’s worth thinking about, processing, and talking about this ad amongst ourselves and with our kids. Take a look. What do you think?
When I see ads like this one I immediately start to process it through what’s come to be known as our “Simple Seven” ad processing questions here at CPYU. Here they are. . . .
1. What product is this ad selling?
2. What, besides the product, does this ad sell? (ideas, lifestyle, worldview, behaviors, etc.)
3. What’s the bait, hook, and promise?
4. Complete this sentence: “This ad tells me, use________ (the name of the product) and ___________ (the result the ad promises).
5. Does the ad tell the truth? What? How?
6. Does the ad tell a lie(s)? What? How?
7. How does the ad and its messages agree or disagree with God’s truth and what does that mean for me?