Earlier this week we ran a “Youth Culture Today” radio spot on the marketing of cool. Little did we know that the night before 60 Minutes was going to run an eye-opening segment on how young social media starts attain fame and fortune, all while influencing vulnerable young kids to do the same. It’s brilliant marketing. But the fall-out, I’m afraid, can be quite devastating when it comes to how this all mis-shapes kids away from finding and pursuing a meaningful/life-giving identity in Christ.
Give the 60 Minutes segment a good look. Then, talk about it with the kids you know and love.