The Power of Marketing 1
Take a look around and you’ll quickly notice that advertising is everywhere. It’s especially pervasive in the lives our teenagers, who are, by the way, the most targeted market segment in the world. Consequently, marketing functions as a map that…
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The Worship of Youth
From time to time I tell you about the power that marketing has over our kids. Marketing not only peddles products, but it also sells and promotes a world view. Yes, marketing shapes the way that our kids look at…
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Young Kids and Skin Care Products
If you don’t think that marketing to kids and concerns about body image aren’t having an impact on children when they are of elementary school age, think again. Thanks to kids using smartphones and gaining access to TikTok and YouTube…
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The Top Cool Brands
The folks at emarketer.com recently released their list of Gen Alpha’s top coolest brands. Gen Alpha is that cohort of kids born between 2013 and now. These are the kids we call digital natives, as they have never known life…
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Back to School Must-Haves
I grew up as part of a generation that didn’t get excited about back to school shopping. All we wanted to do was make the most of each day of summer vacation, and a day or two dedicated to back…
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Water Bottle Identity
Back in the school days of today’s parents and grandparents, one’s thirst was quenched by a visit to one of a school’s many wall-mounted water fountains, and you sometimes had to wait in line! While bottled water has been around…
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Targeting Kids with Vaping
I recently read a piece in the New York Times written by Callie Holterman. The headline read, “In candy shades and eggy shapes, many of today’s most popular vaping devices look like toys. Experts worry they will hook a new…
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