Marketing

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The Super Bowl and Ads

With the Super Bowl happening this week there’s excitement building not only about the game, but about all the new commercials that will air. This year’s cost to marketers? Seven million dollars for a thirty-second spot. As always, we suggest…
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The Controversial Balenciaga Ad Campaign

Back in late November, the Balenciaga luxury fashion brand came under fire for launching a controversial ad campaign featuring young children. The campaign was put together to peddle the brand’s plush and extremely expensive handbags shaped like a teddy bear.…
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Sponcon and Your Kids

One simple way for you to track with changes in culture is to pay attention to the announcements from the dictionary companies regarding new words that are being added, and older passe words that are being removed. You see, our…
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