Marketing

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Brands and Kids

One youth culture trend that reveals just how much the adolescent pressures of past generations have filtered down to the youngest of children, is the obsession our children have over clothing and appearance. Fueled by effective marketing, clothing brands have…
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TikTok and Vaping

Because of where they’re at in the developmental stage, our children and teens are extremely vulnerable to culture’s messages as they are engaged in the process of identity formation and worldview formation. These are the formative years where decisions are…
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Fast Food and Childhood Obesity

Did you know that more than one in three kids eats fast-food on any given day in the United States? One of the reasons for the popularity of fast food among our kids is the successful fast food marketing campaigns…
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